Exclusive rewards
for cycling clubs
Pedalty is a closed rewards platform for members of cycling clubs across Europe. Our mission: to make sustainable consumption easy, affordable, and measurable – for people who value movement and conscious living.
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Impact Dashboard
How Drops Work
Exclusive product drops, made simple.
We work directly with premium brands to launch limited-time product drops for verified cycling clubs. Members enjoy exclusive pricing, while brands reach a highly engaged audience without public discounting.
Step Into Sports Quality Fitness
For Brands
Reach verified cyclists through exclusive product drops. pedalty helps premium brands connect with highly engaged cycling communities without public discounting. Every campaign includes reporting, controlled distribution and measurable impact.
Impact-Counter
Every order creates measurable impact. By bundling deliveries, reducing unnecessary shipments and promoting durable products, pedalty helps make cycling rewards more sustainable.
For Members
Members get access to a curated selection of products that support their active lifestyle – from bike accessories to smartwatches, headphones, and even kitchen appliances like air fryers and blenders. All products are offered at 20–35% below regular retail prices and are available immediately.
For Clubs
Clubs benefit by offering real value to their members – with zero cost or administrative effort. We manage the entire process: from member registration and personal invitations to bundled delivery. As a bonus, clubs receive impact reports for their communications: How much CO₂ was saved? How many members participated?
Sustainability With Structure
Every featured product contributes to at least one sustainability criterion:
Refurbished or repairable
Durable or plastic-reduced
Health-enhancing or energy-efficient
CO₂-reduced delivery (e.g. cargo bike or club hub shipping)
This product selection makes sustainability tangible – and measurable. Our CO₂ calculator shows each member their personal contribution. Clubs receive quarterly reports to highlight their collective impact.
PEDALTY
- Welcome to Pedalty
How Drops Work
Unlike traditional shops or pre-order platforms, we operate on a forecast-based purchasing model: We analyze which products are most relevant for which clubs, purchase inventory upfront, and offer them in limited drops – exclusively for club members. Delivery happens immediately from our warehouse, either individually or bundled via the "Club Hub" option.
The 5 EcoScore Criteria
Every product is evaluated using five sustainability criteria — making environmental impact simple, transparent and easy to compare.
1. Durability & Repairability
Robust build, long warranty, spare parts available.
2. Health-Enhancing Use
Promotes an active, healthy or restorative lifestyle.
3. Resource-Saving Materials & Packaging
Recycled, biobased or plastic-reduced.
4. Efficient Shipping & Logistics
Club Hub enabled or CO2-optimized delivery.
5. Second-Life Potential
Product can be resold or gifted after use.
PEDALTY
ACCESSORIES & MORE
MORE THAN CYCLING
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