Pedalty is a closed shopping platform for members of cycling clubs across Europe. Our mission: to
make sustainable consumption easy, affordable, and measurable – for people who value movement
and conscious living.
Pedalty is a closed shopping platform for members of cycling clubs across Europe. Our mission: to
make sustainable consumption easy, affordable, and measurable – for people who value movement
and conscious living.
Unlike traditional shops or pre-order platforms, we operate on a forecast-based purchasing model:
We analyze which products are most relevant for which clubs, purchase inventory upfront, and offer
them in limited drops – exclusively for club members. Delivery happens immediately from our
warehouse, either individually or bundled via the "Club Hub" option.
Brands and producers gain access to a closed, highly relevant audience. No price erosion, no race-tothe-
bottom – instead, clear forecasts, guaranteed orders, and data-driven insights (sell-through,
heatmaps, A/B tests). Sustainability performance is made visible through our EcoScore logic, and can
be used in ESG reporting.
Our Impact-Counter shows the positive effect of every purchase within the Pedalty community. By bundling orders and reducing unnecessary single shipments, we save CO₂, packaging waste, and costs – while giving members access to high-quality products at fair prices. Every transaction counts towards a more sustainable lifestyle and stronger club communities.
For Members
Members get access to a curated selection of products that support their active lifestyle – from bike
accessories to smartwatches, headphones, and even kitchen appliances like air fryers and
blenders. All products are offered at 20–35% below regular retail prices and are available
immediately.
For Clubs
Clubs benefit by offering real value to their members – with zero cost or administrative effort. We
manage the entire process: from member registration and personal invitations to bundled delivery. As a
bonus, clubs receive impact reports for their communications: How much CO₂ was saved? How many
members participated?
Sustainability With Structure
Every product on pedalty must meet at least one impact criterion:
Refurbished or repairable
Durable or plastic-reduced
Health-enhancing or energy-efficient
CO₂-reduced delivery (e.g. cargo bike or club hub shipping)
This product selection makes sustainability tangible – and measurable. Our CO₂ calculator shows each
member their personal contribution. Clubs receive quarterly reports to highlight their collective impact.
PEDALTY
Welcome to Pedalty
How Drops Work
Unlike traditional shops or pre-order platforms, we operate on a forecast-based purchasing model:
We analyze which products are most relevant for which clubs, purchase inventory upfront, and offer
them in limited drops – exclusively for club members. Delivery happens immediately from our
warehouse, either individually or bundled via the "Club Hub" option.
Every product in the Pedalty ecosystem is evaluated based on our EcoScore – five key criteria that highlight its sustainability and long-term value. From durability and health benefits to resource efficiency and second-life potential, the EcoScore makes the positive impact of each product transparent and easy to understand.
1. Durability & Repairability
Robust build, long warranty, spare parts available.
2. Health-Enhancing Use
Promotes an active, healthy or restorative lifestyle.
3. Resource-Saving Materials & Packaging
Recycled, biobased or plastic-reduced.
4. Efficient Shipping & Logistics
Club Hub enabled or CO2-optimized delivery.
5. Second-Life Potential
Product can be resold or gifted after use.
PEDALTY
CYCLING ACCESSORIES
HEADPHONES
Pedalty
Testimonials
"As a cyclist and fitness enthusiast, I love how Pedalty makes high-quality products more affordable. The Club Hub delivery not only saves me money but also makes me feel good about reducing CO₂ emissions. It’s a win-win for me and the environment."
Sophie M.Club Member
"Partnering with Pedalty has been effortless. Our members really appreciate the exclusive deals, and we can now offer them real added value without any administrative burden. The impact reports are great for showing our community the positive footprint we’re making together."
Lars K.Cycling Club Manager
"Working with Pedalty allows us to reach a highly engaged community that truly values sustainability. Their EcoScore criteria highlight the strengths of our products, and the bundled logistics ensure a more responsible way of getting our goods to customers."